Seasoned Creative Leader, Pairing Creative Ideas With Innovative Solutions

BOLD. STRATEGIC. THOUGHTFUL.

Whether leading teams through creative direction, developing brand identity or shooting campaign photography, I am proud to be able to infuse my multifaceted creative knowledge and multidisciplinary approach to the projects that I lead.

Creative Direction

Setting the creative, visual and strategic tone through innovative research and captivating design

Specialty Photo & Videography

Helping leading brands tell their story through compelling commercial photography

Branding & Campaign Development

Establishing brand identity, while developing lasting memorable product and service campaigns

Dynamic Leadership

Leading teams and creative conversations, bringing a wealth of insight to every room

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MY WORK

Greenlight Fund – Organizational Values Icon Design

Greenlight Fund Impact Reports

Charlotte Hornets – Greensboro Four Event Branding

HIGHLIGHTS AND KIND WORDS

“Reshad is a valuable asset to any creative conversation... He has the uncanny ability to consistently provide creative solutions, ...”

I hired Reshad as Web & Graphic Designer to spearhead the College’s creative development over a decade ago. During his time with HCC, he consistently brought professionalism and top-notch creative ideas to every project. Working with him was a pleasure, and it has been and honor to witness his continuous career growth and ascension.

Ashley Carl, Executive Director of College Relations

Hillsborough Community College

In my role as the Senior Director of Marketing Campaigns and Projects for the Charlotte Hornets, I collaborated closely with Reshad on various sales campaigns, product launches and more. His energetic approach to every project consistently yielded successful campaign results. Despite Reshad’s transition from the Hornets to pursue career growth, I continue to collaborate with him through his Creative Agency, spearheading photography initiatives for the team.

Ron Chase, Director, Marketing Campaigns & Projects

Charlotte Hornets

Reshad has played a crucial role in spearheading the design for our products and apparel featured in our subscription boxes. Our collaboration with Reshad spans over seven years, during which he consistently produces dynamic merchandise that our subscription members eagerly anticipate each quarter. The excitement surrounding our unique designs and clothing offerings can be attributed to Reshad’s keen, professional, and meticulous eye for design.

Andrea Luma, Founder & CEO

The Finer Things 1920