In 2018, the Charlotte Hornets launched their iconic “Buzz City Uniforms” in a multi-faceted campaign that included jerseys and lifestyle merchandise for fans. I planned, directed and photographed three distinct shoots for their marketing initiatives. The first shoot captured the uniforms on mannequins, providing images for the pro-shop website. The second and third shoots were lifestyle sessions featuring players, fans, and local influencers from Charlotte. My responsibilities included comprehensive planning, photography, and post-production editing of each shoot.