Greenlight Fund – Brand & Visual Identity Update

In 2022, I collaborated with Greenlight Fund to execute significant updates to their brand. This project involved not only refreshing their logo with a new tagline but also making a bold change in their color palette. Upon completing the initial phase, we applied the updated brand assets comprehensively across all platforms.

Color Update and Logo Refinement

The initial phase of this project was extensive, focusing heavily on refining the logo. This included detailed work on typesetting and correcting kerning inconsistencies from the previous marks. Once the primary logo was set, we then expanded the work to update their entire logo suite, including the primary and secondary marks, flag and site logos.

Visual Identity Update

With the refined brand foundation in place, we moved on to updating and applying it to all supporting materials: business cards, envelopes, letterheads, PowerPoint presentations, and popup banners.