- Jacksonville Jaguars
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Jacksonville Jaguars #WinToday Campaign – Phase II
The #WinToday campaign stands out as one of the most memorable, exciting and extensive campaigns in Jaguars marketing history. It employed a two-phased approach: the first phase highlighted the players’ grit, toughness, and tenacity, while the second phase focused on the fans, placing them at the forefront of a 360-degree campaign. This comprehensive strategy spanned outdoor billboards, print media, and digital channels, including email, landing pages, and social media campaigns.
- Art Direction, Design, Photography
Fan Photoshoot
As part of the #WinToday campaign, I spearheaded a fan photoshoot to authentically capture the spirit and enthusiasm of Jaguars fans and supporters. We initially attempted to source existing photography from previous games but couldn’t find the right selection of shots. I decided to organize our own photoshoot to ensure we could handpick and curate the perfect images for this campaign. I managed the entire process, from planning and shooting to post-editing. The objective was to recreate the excitement of a game day within a studio setting. I am proud to have led this dynamic and energetic shoot and appreciated the compelling visuals just as much.
Creative Asset Development
In addition to leading the planning and execution of the photoshoot, I also lead the creative development and design of the campaign assets. After capturing the images, I then integrated them into a variety of campaign materials, including out-of-home billboards, email campaigns, social media content, and both digital and print advertisements. The photoshoot imagery was instrumental in enhancing the visual appeal, excitement and overall reception of the campaign, contributing significantly to its overall impact and success.
