- Mad Miles Run Club
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Mad Miles – Identity & Creative Development
As one of the largest run clubs in the country, Mad Miles Run Club is more than just a fitness community—it’s a movement. My partnership with Mad Miles began with the creation of their distinctive logo identity and has since evolved into a long-term collaboration. Over the years, I have consistently provided creative direction and support for a variety of their campaigns and initiatives, ensuring their brand resonates deeply with their audience. Photography used throughout this page can be credited to @kiaratheinnovator & @josephwattphotography.
- Art Direction, Branding, Design
Logo Design
The Mad Miles logo was born out of a deep understanding of the club’s dynamic energy and community spirit. I set out to create a design that was not only memorable but versatile enough to represent the club across various platforms. The result is an iconic logo that encapsulates the club’s energy, vibrancy and unity—an indentity I am incredibly proud to have crafted, knowing it has become a beacon for runners nationwide.
Media Day Behind the Scenes Video Production
Capturing the behind-the-scenes of Mad Miles Media Day. An event that serves as an opportunity for the Club to gather dynamic content and imagery that will be used throughout the year for marketing campaigns and initiatives.
Specialty Logos & T-shirt Designs
I collaborated with Mad Miles to create both the Inaugural and General member crests, as well as the Mad Miles Run Club lockup, all of which were showcased on member t-shirts.
Membership Campaign Graphic Suite
In the rollout of Mad Miles’ membership offerings, I provided creative direction and designed marketing collateral to effectively communicate the benefits of joining.
MadMiles x Dreamville Fest Creative Suite
Mad Miles partnered with Dreamville fest to facilitate group rusn throughout the festival weekend. This artwork was used to announce the partnership and highlight weekend events. The goal with this creative was to seamlessly integrate the two brands visually, while creating a fun, engaging suite of graphics.
Anniversary Week Graphics
Mad miles celebrates in anniversary annually. Below are some of the creative executions from the past two years.
